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» Russell Westbrook Joins Evolution Advisors as Founding Partner

February 23, 2021


Russell Westbrook joins Evolution AdvisorsRecently, we announced a joint venture between Acrisure and NFL quarterback Russell Wilson and singer/songwriter Ciara to form joint venture Evolution Advisors, LLC.

Today, Acrisure announced that Washington Wizards point guard Russell Westbrook has joined Evolution Advisors, LLC as a Founding Partner.

Evolution Advisors is being founded to provide minority-owned enterprises, including Minority Business Enterprise (MBE) certified businesses, greater access to insurance products and financial services.

Said Russell Westbrook, “Access to insurance is crucial to the success of any business. Unfortunately, minority-owned businesses don’t always have the same opportunities as everyone else, so I am thrilled to partner with Acrisure on this endeavor where we can give diverse business owners the chance they deserve.”

Evolution Advisors will use Acrisure’s technology and AI capabilities to identify and reach out to diverse audiences. In addition, it will rely on Acrisure’s deep M&A expertise to build a network of teammates who share the vision of the company’s Founding Partners.

“Russell shares our belief that we need to increase awareness and access to critically important insurance and financial products for all audiences,” said Greg Williams, Co-Founder, President and CEO of Acrisure. “We’re excited to combine our deep expertise with Russell’s ability to impact the risk issues faced by minority-owned businesses and diverse communities.”

Acrisure is forming the next-generation distribution model by combining state-of-the-art technology and one of the largest data sets of any insurance broker with the financial strength, expertise, and entrepreneurial energy of a start-up. The joint venture will benefit from Acrisure’s differentiated technology, data, and analytics capabilities to identify new insurance opportunities for minority-owned businesses.

About Acrisure

As one of the world’s top-10 insurance brokerages and the fastest growing insurance brokerage globally, Acrisure provides a broad array of insurance-related solutions, including commercial property and casualty, personal lines, and employee benefits solutions informed by industry-leading technology and distributed through its global network of Agency Partners. The company has over $2 billion in revenue and is 92% employee-owned. For more information, please visit:

About Russell Westbrook

On the court, Russell Westbrook is a nine-time NBA All-Star and winner of the NBA’s Most Valuable Player Award. Off the court, he is a philanthropist, entrepreneur, and investor. Inspired by his upbringing, in 2012, Russell started the Russell Westbrook Why Not? Foundation, which is dedicated to supporting community-based education, family service programs and teaching kids to never give up when faced with adversity. Committed to the perseverance of at-risk communities, the Russell Westbrook Why Not? Foundation implements structured educational opportunities, workforce development, and accessible mental health resources. The foundation has established 39 reading rooms in schools in Los Angeles and Oklahoma and sponsored schoolwide book fairs at each of those schools to make sure every child went home with a book to grow their own personal libraries. In 2016, Westbrook created Honor the Gift, a brand founded on the belief that everyone has been blessed with a gift that should be shared with others. Honor the Gift has released multiple collections and acquired a large following on social media. As an investor, Westbrook’s business portfolio spans different areas such as banking, technology, education, media, and production.


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