On February 3rd, Acrisure announced a joint venture with NFL quarterback Russell Wilson and singer/songwriter Ciara to form Evolution Advisors, LLC.
The organization will focus on the insurance needs of minority-owned businesses and diverse communities across the United States. Wilson and Ciara are founding partners and equity owners in the joint venture and will help guide the business and it’s community impact strategies.
Wilson and Ciara bring a history of impacting communities through their Why Not You Foundation. The non-profit is dedicated to fighting poverty through education and empowering youth with a ‘why not you’ attitude.
Said Russell Wilson and Ciara: “We’re excited to partner with Acrisure on this venture. We believe in the power of ownership and our hope is that through this partnership, we can help create a path for diverse communities to build up their own businesses and infrastructure. It’s always been important for us to give back to the community and now, more so than ever, we recognize that minority-owned businesses need to be afforded more opportunities.”
As an immediate focus, the joint venture will increase access and distribution of insurance products to minority-owned enterprises, including Minority Business Enterprise (MBE) certified businesses.
This is a tremendous area of growth for Americans, as over the past 10 years, MBE’s accounted for more than 50 percent of the two million new businesses started in the US and created 4.7 million jobs, according to the Senate Committee on Small Business. Today, there are more than four million minority-owned companies in the US with total annual sales close to $700 billion.
“Acrisure is committed to making a difference and we look forward to working alongside Russell and Ciara. Our interests could not be more aligned. Acrisure’s deep insurance, financial and technology expertise will help to address the risk problems faced by minority-owned businesses and diverse communities across the U.S.,” said Greg Williams, Co-Founder, President and CEO of Acrisure. “Along with their broad cultural impact, we’re proud to align with Russell and Ciara’s belief that everyone should have the opportunity to grow in a healthy and positive way. Insurance and financial services are an essential piece of personal and commercial success, so we’re excited to bring bold strategies to a broad and diverse client base.”
Acrisure is the fastest growing and among the 10 largest insurance distribution platforms in the world. The Company is forming the next-generation distribution model by combining state-of-the-art tech and one of the largest data sets of any insurance broker with the financial strength, expertise, and entrepreneurial energy of a start-up. The joint venture being announced today will take immediate advantage of Acrisure’s differentiated technology, data, and analytics capabilities to identify new insurance opportunities for minority-owned businesses.